What are the Real Benefits of having Outdoor Advertising in San Diego?
The beautiful sea-side city of San Diego, California is an ideal location for outdoor advertising… if you can find available locations. San Diego attracts a diverse local and tourist population, and promotes an on-the-go lifestyle. But because San Diego offers fairly limited outdoor signage and advertising space, reaching these attractive demographics can be challenging. LaunchPoint Marketing offers strategically placed signage to ensure you dominate the area and deliver a powerful message to your audience.
- Large-Scale Audience
According to the U.S. Census Bureau, San Diego is the 8th largest city in the US, and boasts a population of over 1.4 million residents. As San Diego’s population continues to rise, so does its diversity. The ocean-side city continues to attract White, Hispanic and Asian populations in growing numbers. San Diego is also highly appealing to the millennial population. Fox News reports that nearly 30% of the population is between 18 and 31 years old, even greater than that of cities such as Los Angeles and Boston.
Visitors flock to San Diego for outdoor activities, historical landmarks, affordable resorts and sunny skies. Large-scale conventions such as Comic Con draw in over 130,000 guests to San Diego’s city center. Last year alone, the city attracted over 34 million tourists, crediting it one of the most travelled to places in the US. LaunchPoint provides the ability to reach San Diego’s large-scale tourist population through a variety of outdoor displays and executions.
- Target in Motion
San Diego residents are constantly on-the-go. During the week, 91% of locals drive to work, and travel an average of 44 minutes round-trip. When they have spare time, both locals and visitors flock to beaches, shopping destinations, sports events and conventions. Grab the attention of active locals and busy travelers with bold out-of-home signage.
Strategic outdoor advertising is essential when creating an impactful campaign in San Diego. Because the city offers limited outdoor signage, reaching your target demographic can be difficult. LaunchPoint can help you reach your desired audience with ease by offering prime downtown convention advertising at some of San Diego’s busiest locations – the Gaslamp Plaza, Harbor Blvd. and more.