Looking for better ROI on your convention advertising expenditures? There are many forms of creative Outdoor advertising that will generate impact and interest for your company ensuring a positive experience when potential new customers are lurking.
In San Diego, nearly 1,000,000 attendees visited the city last year specifically for conventions and expos according to the San Diego Convention and Tourism Bureau with another 34,000,000 visiting the southern California city on the coast. Brands intent on boosting their brand often look to a popular area like the Gaslamp Square directly across the street from the Convention Center.
Few places are as ideal as the Gaslamp Plaza: a totally unique space ideally suited for advertising, displays, product sampling, experiential activations, and more. From cars to patio furniture to movies and TV shows, the Gaslamp is a prime location for launching impactful campaigns.
In addition to activations, creative outdoor advertising opportunities abound with unique street furniture, pole banners, barricade signs, backlit posters, mobile billboards and more. LaunchPoint can help with all of these assets throughout the crowded downtown and convention area.
LaunchPoint’s mobile billboards are ideal for reaching this valuable and hard to reach audience as there are virtually no traditional billboards in downtown San Diego. A mobile billboard provides an advertiser with tremendous flexibility to directly impact a very large and targeted audience. LaunchPoint works with brands to develop campaigns specifically for this format and then design an activation to maximize efficiency.
Successful outdoor campaigns come in many variations but all share some important and common themes: great visibility, high impact, and supreme creativity. Contact LaunchPoint who’ll help you activate a high impact program for your next convention or campaign.