WHAT WE DO

OOH Media and Advertising

LaunchPoint can help you dominate your convention show and consumer event advertising.  LaunchPoint offers multiple touch-points while advertising for major events or for long term consumer branding campaigns. We’ll target consumers with multiple formats from digital advertising when they land, outdoor advertising in high traffic areas, captive WiFi portals while passing through major hotel and casinos, and even digital displays in their room.

 

Advertising opportunities in Las Vegas, Los Angeles, San Diego include:

  • Advertising in Las Vegas:
    • Airport Marketing: If you’re to make an immediate splash and reach your customers upon arrival to McCarran Airport – only LaunchPoint’s out of home digital media can help… your commercial will be front and center on our digital signage where most every arriving passenger will pass: the exciting and explosive baggage area where sight and sound reach a new level. Your thirty second video commercial will be featured on 25 large HD display screens with sound. Your message will be the first that consumers SEE AND HEAR via our digital display advertising when they arrive. What better way to deliver your message than through spectacular digital signage with commanding video and audio in the airport!

 

  • Convention Marketing and Advertising: As visitors make their way to the Las Vegas Convention Center, Sands Expo, Mandalay Bay Events and other trade show locations – our outdoor digital signage will again deliver your message to target trade show attendees. With the best Las Vegas strip advertising, LaunchPoint provides some of the most commanding outdoor advertising opportunities. A multi sided 110’ digital sign at the center of The Strip on Las Vegas Blvd is certain generate significant attention – there may be no better Las Vegas Convention Advertising available on The Strip. This magnificent sign sits at The Linq – a beautiful new outdoor property across the street from Caesars Palace. The Linq features the world’s largest Observation Wheel – the newest addition to the Vegas skyline. This walking street is packed with visitors and plenty convention attendees as well. You’ll find great restaurants, bars, shops, and fantastic entertainment. Amidst all this excitement LaunchPoint will position your company on a variety of digital signage throughout the property. In addition, if you’re looking for unique ways to display your brand and put it in the hands of your customers, LaunchPoint can activate your promotion… sampling, experiential programs, couponing, displays, sponsorships, and more.

 

Convention Center Signage and Trade Show advertising doesn’t end there. When visitors step into one the 10 major hotel and casino properties their mobile devices immediately have access to free wifi service. Guests are offered this free service throughout the properties: on the casino floor, restaurants, pools, shops, and even their rooms. Wifi Advertising in Las Vegas is an amazing way to engage in a 1 on 1 environment.

To further drive your message home we can help you reach your customers in their hotel rooms thru multiple touch points. Not only will they see your wifi advertising on their computer or other device – when they turn on their TV your custom sixty second commercial will be running on the Power-on channel – the channel that is programmed to run when the TV is turned on.

Effective Trade Show Marketing requires 360-degree coverage and LaunchPoint delivers every degree for a successful convention campaign.

 

  • Advertising in Los Angeles:
    • LaunchPoint provides dominating digital and traditional signage in targeted, strategic areas throughout Los Angeles which are ideal for key categories such as entertainment, business, and high end retail. From the Santa Monica Promenade to West LA to the upscale neighborhoods of Westlake Village, LaunchPoint has spectacular displays where very limited outdoor inventory exists. We provide advertisers with unique and targeted sign assets that uniquely communicate with consumers in relevant environments.

 

  • Santa Monica: LaunchPoint launched a brand new spectacular digital sign in the heart of Santa Monica at the Third Street Promenade in Santa Monica Place. In a city with virtually no outdoor advertising this sign, which sits atop a new AMC theater complex, is the only spectacular digital sign of its type in Santa Monica. We also offer stunning vinyl spectaculars across the popular property as well. Santa Monica Place and Third Street Promenade is one of the most sought after areas in southern California for marketing and advertising.  This dense area delivers high income locals drawing from such high end zip codes as Malibu, Pacific Palisades, and Brentwood.  The new 8mm high definition display which also features sound sits atop the new Arclight 14 – a state of the art movie theater in the entertainment capital of the world.
    • Westside Pavilion:

The Westside Pavilion is a popular mall that sits in the heart of West LA.  The complex features high end anchor tenants, luxury movie theaters, and is less than a few miles from major movie studios. The demographics of the consumers is both upscale and culturally diverse and represents a consumer profile that mirrors the southern California population.

  • The Shoppes at Westlake Village:

This open-air center is located in one of the top 10 highest income zip codes in the region.  LaunchPoint provides advertisers the ability to communicate and impact this very desirable consumer population.  And like many of our other sign districts, Westlake had relatively no other out of home signage along with the ability to activate events and promotions.

  • Citywide Activations:

LaunchPoint has numerous partnerships with high traffic properties in Los Angeles giving advertisers the opportunity to activate in prominent lifestyle centers.  For marketers looking for large and targeted audience – we can deliver the canvas.  high volume retail centers.

 

  • Advertising in San Diego:
    • Effective Convention Advertising and Trade Show Advertising in San Diego requires 360-degree coverage and LaunchPoint delivers every degree for a successful campaign. LaunchPoint specializes in San Diego convention advertising and ensuring attendees are impacted by your campaign so we’ll make sure every attendee sees your messaging while they’re in the vicinity of the Convention Center. There’s very limited outdoor signage and outdoor advertising opportunities in San Diego – especially downtown near the Convention Center. But LaunchPoint can help you dominate the area and deliver powerful convention advertising in San Diego – we even offer Gaslamp Advertising.

 

LaunchPoint offers a strategic approach to reaching San Diego convention attendees. The Gaslamp Plaza is directly across from the convention center entrance and is loaded with opportunities.

 

Street level signage is dotted throughout the Plaza. The Plaza is also the premier location to activate a brand experience. Imagination is the only limitation on what can be done in a Gaslamp promotion. Whether it’s a dramatic and engaging ooh advertising display or a modest sampling program, LaunchPoint will lease you the space and can assist in activating your promotion.

 

If you’re really looking to up your presence near the convention center, you can take over Harbor Blvd (the main boulevard for the convention center) with over 150 Pole Banners.

 

And just adjacent to the Convention Center Hotels on Harbor Blvd is the beautiful brand new retail development: The Headquarters at Seaport Village. This exquisite outdoor center has convention advertising opportunities with outdoor signage, digital billboard advertising, video projection, and more. The open plaza is ideal for private or public events including promotions, displays, activations, and parties.

 

LaunchPoint will ensure your convention advertising campaign generates the impact and results your brand is looking for in San Diego.

 

Sponsorship and Partnership Marketing

LaunchPoint Marketing leads the way in creating innovative partnerships between brands and entertainment properties.  We drive value for our clients in a host of ways including:

  • Venue Naming Rights & Sponsorship Sales
  • Festival Sponsorship Sales
  • Branded Concert Series
  • Special Event Activation
  • Strategic Sponsorship Program Development
  • Rights and Benefits Assessment
  • Category Optimization
  • Contract Negotiations
  • Sponsorship Sales Training
  • Measurement and Evaluation

 

B2B Development

LaunchPoint Marketing understands that creating a winning partnership often hinges on the development of a 360-degree relationship that includes new business development opportunities and an integrated marketing and media strategy that drives value for both partners.

 

Brand Consulting

LaunchPoint Marketing leverages our vast experience of B2B and B2C experience and solid understanding of entertainment marketing to build effective, brand-building entertainment marketing platforms for our clients.  We dive down deep to develop a strategic approach that delivers against your objectives.

  • Measurement
    • Research & Insights
    • Target Audience Profile
    • Target Reach & Fit
    • Marketplace Assessment
    • ROI/ROO
    • Performance Benchmarks
  • Strategic Planning
    • Brand Challenges & Objectives
    • Sponsorship Portfolio Audit/Evaluation
    • Competitive Analysis
    • Platform Exploration
    • Industry-Specific Insights
    • Industry Relationships & Connections
    • Activation Programs
    • B2B/B2C Strategies
  • Negotiations
    • Sponsorship Platform Development
    • Sponsorship Proposal Evaluation
    • Negotiation Strategy
    • Contractual Entitlement Negotiation
    • Global/National Partnership Negotiation
    • Naming Rights Negotiation
    • Talent Negotiation